Stay Real Ad_Motion Graphics Practice
May 2011 - June 2011(4 Weeks)
This project is a 30-40 seconds motion graphics presentation to present the theme chose by me. For the purpose of this project, I want to do something related to my favorite band—-Mayday. After some research, I found out Stay Real, the fashion brand designed by Ashin(one of the band members) is a proper breakthrough point.This ad can be treated as an advertising campaign for the brand itself as well as Mayday’s concerts circuit.The video will show the latest outfits from Stay Real by using still models’ pictures. With fast speed song from Mayday’s album, the camera flies through the crowd in the concert looking for people wear this fashion brand.My goal is to give Stay Real a fashion and modern look which attracts youth especially Mayday’s fans to purchase their products. At the same time imply people if you want to stay young and real, you should wear Stay Real because this is the spirit of this brand.
BBC Ident_Motion Graphics Exploration
March 2011 - April 2011(3 Weeks)
This project is a 15 second motion graphics presentation to present the theme of “High-Tech”. For the purpose of this project, I want to use simple but colorful 2D graphics of High-Tech products in a BBC channel identity to reveal my theme. By the sending signals and information which successfully connect those high-tech products, I try to attract viewers attention and imply the importance of communication. The message I aim to put across to my audience is that “Communication makes a colorful life”, though this sentence will not be showed in the animation.